Ida Lindballe Lønborg

— PROJECT NAME

Penny & Flo


— ROLE

Level Design

In Penny & Flo you solve match-3 puzzles to help Penny and Flo renovate and design mansions in various parts of the world. Travel together with Penny and Flo, dig into a story full of twists and make friends with a cast of colorful characters.

PENNY & FLO

Puzzle, Casual, Free-to-Play, Mobile

My Responsibilities in Short

•Creating, testing and balancing match-3 puzzles using data.

•Improving FTUE and level tutorial design.

•Designing and setting up tests using data.

•Designing and testing new board pieces for game board.

•Designing and testing editor tools to optimize pipeline processes.

•Level design direction and documentation.

Onboarding new level designers.

Key Learnings

Going from Lily’s Garden to Penny & Flo, my responsibilities shifted from being highly puzzle focused to covering a broader focus on the gameboard as a whole. This included designing and running in-game tests to improve on KPIs and contributing to more impactful decision making regarding the game’s core mechanics.